Tuesday, July 29, 2008

it's all geek to me!

How do I – a second-life starter – keep in step with these new media models / applications that are so skillfully utilized by today’s young ‘digital-savvy’ generation in managing their relationships (social networking) and communicating company messages and services?

Yes, traditional media – which is what I’m very confident at – is still very much in place and continue to be effective channels for reaching target audiences.

But if we (poke: 40 yo and above) want to continue to matter to our employer(s) and customers, we need to understand and work (play?) with the new digital media culture.

IPlay, SEO, imeem, digital storytelling, widgets and a host of others - they're all geek to me. Yet, the optimist in me compels me to network with the geeky community, wade through the NetGen’s supremacy of the interactive media, regardless of how fast or slow I can absorb and retain the new system of sharing and distributing information on the web and mobile gadgets.

How do i start? Janette Toral, a very good friend, clued me in on three events taking place on August 13-15 at the Hotel Intercon.

It's all geek to me! The 2nd Internet and Mobile Marketing Summit 2008, http://www.interactivesummit.com.ph/

The Boomerang Awards 2008, http://www.boomerangawards.com.ph/

Internet and Mobile Marketing Association of the Philippines (IMMAP), http://www.immap.com.ph/

The 3-day menu (see their URLs) will be a good educational treat for both netgens and boomers as we learn directly from the leading new media strategizers the processes with which to gather, understand information and decide how and where best to use the information.

It isn’t that I’m delaying getting older. But in the next 5 years, an ideal scenario for me is being very much a part of the digital generation. Where family, peers and business contacts will respect me for the digital mastery with which I can relay TV breaking news received on my mobile, find my way out of unfamiliar territory when traveling (GPS), pay overdue credit cards enroute to a critical business meeting, advise clients on which MMORGS to put their ads …and other future interactive services that telcos, search engines and application developers are now working on.

Friday, July 25, 2008

top 10 influentIAL BLOGS 2008

I thought I was good at finding interesting blogs on my own. When my good friend Janette Toral invited me again to identify this year's emerging influential blogs, I was amazed at the passion and brilliance of these bloggers.

Here are my top 10 picks:
I like a site that is friendly and contains images, "intelligent" cartoons among them. The site's creator is so generous that it allows you to use their toons on your own site or web-based newsletter.

Nice, clean layout. Easy to read. Humorous, observant. No pretensions to artsy writing. Miss Write writes what she preaches.

Topics are very down-to-earth. Things that wage-earners like the rest of us are concerned about - how to earn extra (online job searches). Very practical and helpful like your own mommy by proving links to sites that could help you make money and more importantly, managing your credit card debts.

I am a sucker for white backgrounds. Very easy on the eye. Effortless writing - this blogger. His tips on boiling eggs, for instance, is so fascinating.

Again, the pure-white backdrop. Very helpful tips on transportation, budget.

Intelligent commentaries on politics, national issues, Church, lifestyle. Without being preachy.

riveting exposures of the maladies in our society. Admirable lesson on a man's baring his soul and humbling himself in his quest for justice and recovering his savings.

Ideal reading for non-techies who are nonetheless interested in the Web, e-commerce, gadgets. Their tagline is very spot-on.

Good platform for promoting good governance.

At the end of the day, I want a really good laugh. Humor and wit best served in Tagalog.

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