Tuesday, September 18, 2012

The Fashion Academy Manila teams up with Easy Pha-max

Fashion, in general, has always been about anything fabulous. 

How we’d like to be or look like in our clothes, hairstyles, shoes, eyewear, whatever-wear at whatever age we fall in.  

Recently in Makati, two innovative companies redefined fashion when they  inked a one-year partnership that pushes youth, fun and fitness to the very core of what we should all be.

The partnership is between The Fashion Academy Manila and Easy Pha-max Philippines which both agreed that youthful fun, fitness and being utterly sexy truly represent “Style, Wellness and Happy Brands.” The contract ends in December 2013.

Is this something like an in-your-face thing?  Not really, but it’s meant to grow into something livable and acceptable for everyone, said digital marketing specialist Eric Yam, who’s just been tasked to head the marketing department of Easy Pha-max Philippines. 

This is the first time that the country’s wheatgrass leader will use an institution as a Brand Ambassador, one that's hooked-up with one of the world's best-recognized brands in modeling and glamour.

“We’re happy that The Fashion Academy Manila has joined our stable of respected Brand Ambassadors and Brand Advocates,” Yam said. Company endorsers include fitness buff and sports broadcaster Dyan Castillejo, cosplay icons Alodia and Ashley Gosiengfiao, Lucky Manzano and Jocelyn Oxlade. 

“The Fashion Academy Manila (TFAM) is affiliated with an international franchise modelling agency Elite Model Management Manila that has produced the world’s top professional models like Gisele Bundchen, Naomi Campbell and Cindy Crawford, among many. Easy Pha-max is about healthy living and transforming lives for the young and old. Our new partnership celebrates fresh and fun lifestyle. It's about people - not just about one person – wanting to be physically fit, sexy and feeling young. The best way to spread this message is through these models who have the qualities that every one wants to have,” he continued. 
TFAM director of sales Cindy Arguelles - Lichauco and Elite Model Management Manila managing director Eughie Teng see their endorsement of wheatgrass and healthy living as very much in keeping with the school’s commitment to find a work-life balance for their models while helping them carve successful modelling careers.

The school's goal is simple. Make their family of young, ambition-driven modelling talents embrace glamour, fun and wellness in equal measures.

The Midas touch is promising for both of them, and 2012 isn't over yet.

About The Fashion Academy Manila (www.thefashionacademymanila.com)
TFAM is the first fashion school to offer a holistic and integrative approach to teaching in seven fashion tracks: Photography Academy, Modelling Academy, Makeup Academy, Hair Creatives Academy, Fashion Styling Academy, Personality Enhancement Academy, Celebrity Artist Lab. Trainors and mentors are among the top names in the local fashion industry - Joey Mead, Borge Aloba, Lee Figueroa-Roberto, Ian Dave Basa, J. Dennis Arceo, Niko Villegas, Alcs Porras, Binibining Pilipinas 2002 Karen Agustin-Ostrea and Xander Angeles.

TFAM is located at 3F A.Venue Mall, 5343 Makati Avenue, Makati City Philippines. They can be contacted at (632) 9097400/ 940-9312, 0917- 872-7875 / 0917-536-5483. 
FB: http://www.facebook.com/thefashionacademymanila

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