The first Lifestyle Center of Easy Pha-max Philippines Inc. that gives Filipinos easy access to health resources in a relaxed setting opened at the SM Mall of Asia on January 20.
Easy Pha-max is the Philippines' leading distributor of wheatgrass-based health products.
Mall shoppers looking for other healthy lifestyle options will find them at the Lifestyle Center located on the 2nd level, south wing of SM Mall of Asia in Pasay City. It is the first of several lifestyle health stores the company and its channel partners will put up across the country this year.
CEO Edward Ling said it is a one-stop shop for the company’s wheatgrass products that include Wheatgrass Pure, Wheatgrass with Honey, Bio Coffee, So Easy Colon Cleanse, Whea-gee (for kids), Bio Soy Milk, Skywheatgrass Plus, Insupro Forte (anti-diabetes), among others. Other products like Wheatgrass ready-to-drink (in can) will retail soon.
Incorporated on 28 November 2007, Easy Pha-max is a subsidiary of INS Bioscience which is engaged in the scientific research and development and commercialization of herbal remedies and bioscience products in Malaysia. Easy Pha-max is the only company that uses both the leaves and roots of the wheatgrass to get the maximum amount of proteins, minerals, enzymes and chlorophyll that neutralize toxins and restores alkalinity to the blood.
As such, the Lifestyle Center will give mall shoppers access, on any day, to antioxidant dietary supplements, health information and diagnostic screenings.
Mall shoppers can have their health check-ups from experienced nurses and dietitians using modern diagnostic tools like the Live Blood Analysis and Inner Body Scan which provide information on the body’s health condition.
The LBA identifies traces of cholesterol, uric acid and damaged cells in the blood. The Inner Body Scan on the other hand, shows the metabolic age and condition of the body. Exclusive Easy Pha-max merchandise like the “I Love Grass” shirts, umbrellas and other accessories are also being sold at the center.
The center is operated by artist Charles de Nava who runs Rotech Arts & Frames which provide contemporary artwork services in selected malls in Luzon. De Nava is one of the company's more than 500 accredited distributors. He operates 22 kiosks and carts scattered nationwide.
Ling said the Lifestyle Center aims to help Filipinos understand holistic wellness.
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| Edward Ling, Easy Pha-max Phils. CEO |
"Since day one of our operations four years ago, we’ve been in the business of motivating Filipinos towards leading healthy lifestyles. The Lifestyle Center is a wonderful opportunity for us to make healthcare more accessible. We are identifying locations in Metro Manila and in key cities in the country where we can achieve our company vision of transforming lives and communities by restoring people’s health,” he explained.
Ling clarified the Lifestyle Center will not replace clinics and hospitals. The company only wants to empower consumers to adopt healthy lifestyles by giving them access to the latest health information and products.
Easy Pha-max has tapped admired celebrities to endorse its wheatgrass products like ABS-CBN sportscaster/athlete Dyan Castillejo and actress/aerobic exercise instructor Jackie Lou Blanco. Their infomercials are showing on Cable TV in 14 cities across the country. In Metro Manila, the infomercial is screened daily on SkyCable 11 and Destiny Cable 3, 10pm – 12 midnight. For more information about Easy Pha-max, visit www.wheatgrasscan.com.
