The Fashion Academy Manila teams up with Easy Pha-max

Fashion, in general, has always been about anything fabulous. 

How we’d like to be or look like in our clothes, hairstyles, shoes, eyewear, whatever-wear at whatever age we fall in.  

Recently in Makati, two innovative companies redefined fashion when they  inked a one-year partnership that pushes youth, fun and fitness to the very core of what we should all be.

The partnership is between The Fashion Academy Manila and Easy Pha-max Philippines which both agreed that youthful fun, fitness and being utterly sexy truly represent “Style, Wellness and Happy Brands.” The contract ends in December 2013.

Is this something like an in-your-face thing?  Not really, but it’s meant to grow into something livable and acceptable for everyone, said digital marketing specialist Eric Yam, who’s just been tasked to head the marketing department of Easy Pha-max Philippines. 

This is the first time that the country’s wheatgrass leader will use an institution as a Brand Ambassador, one that's hooked-up with one of the world's best-recognized brands in modeling and glamour.

“We’re happy that The Fashion Academy Manila has joined our stable of respected Brand Ambassadors and Brand Advocates,” Yam said. Company endorsers include fitness buff and sports broadcaster Dyan Castillejo, cosplay icons Alodia and Ashley Gosiengfiao, Lucky Manzano and Jocelyn Oxlade. 

“The Fashion Academy Manila (TFAM) is affiliated with an international franchise modelling agency Elite Model Management Manila that has produced the world’s top professional models like Gisele Bundchen, Naomi Campbell and Cindy Crawford, among many. Easy Pha-max is about healthy living and transforming lives for the young and old. Our new partnership celebrates fresh and fun lifestyle. It's about people - not just about one person – wanting to be physically fit, sexy and feeling young. The best way to spread this message is through these models who have the qualities that every one wants to have,” he continued. 
 
TFAM director of sales Cindy Arguelles - Lichauco and Elite Model Management Manila managing director Eughie Teng see their endorsement of wheatgrass and healthy living as very much in keeping with the school’s commitment to find a work-life balance for their models while helping them carve successful modelling careers.

The school's goal is simple. Make their family of young, ambition-driven modelling talents embrace glamour, fun and wellness in equal measures.

The Midas touch is promising for both of them, and 2012 isn't over yet.
 

About The Fashion Academy Manila (www.thefashionacademymanila.com)
TFAM is the first fashion school to offer a holistic and integrative approach to teaching in seven fashion tracks: Photography Academy, Modelling Academy, Makeup Academy, Hair Creatives Academy, Fashion Styling Academy, Personality Enhancement Academy, Celebrity Artist Lab. Trainors and mentors are among the top names in the local fashion industry - Joey Mead, Borge Aloba, Lee Figueroa-Roberto, Ian Dave Basa, J. Dennis Arceo, Niko Villegas, Alcs Porras, Binibining Pilipinas 2002 Karen Agustin-Ostrea and Xander Angeles.

TFAM is located at 3F A.Venue Mall, 5343 Makati Avenue, Makati City Philippines. They can be contacted at (632) 9097400/ 940-9312, 0917- 872-7875 / 0917-536-5483. 
FB: http://www.facebook.com/thefashionacademymanila

The grass is greener in PH for Kitty Girl

She’s very pretty, one of the lovable faces in PH showbiz. Her Brit accent makes her even more appealing to her fans.

Many describe her as a dead ringer for Megan Fox and at certain angles, of Jessie J. 

So, what keeps former Kitty Girl lead singer Jocelyn Rose Oxlade busy and peppy these days?

Wil Time Big Time

This 24 year-old half Pinay, half-Brit hip hop singer is seen every Saturday singing and dancing on TV-5's Wil Time Big Time. She's also collaborating with some producers on her solo projects, including a solo album tentatively called Living Doll expected to be released in December this year.

Pretty soon, most likely in October, we’ll see her as Anne Curtis’ sosyalera and fashionista friend in Viva Film’s “Nothing Compares to You”.  The movie also stars another Brit-Pinoy, Derek Ramsey.

Owing to her unpredictable and frequent out-of-town engagements, she often wakes up at 5 a.m.  At other times, she only gets to sleep at sunrise. She admitted she's not used to smoky places, the late nights, the frenzied schedule of rehearsals and hosting gigs.

Impeccable hosting

"Anything I can do to benefit my health and the condition of my body, I’m game. I read on the Internet that drinking wheatgrass can increase your energy and stamina. I would see the Easy Pha-max wheatgrass kiosks in the malls making me all the more curious about it. I chose it because it’s a trusted one … with Super Brand recognition and other awards. I’ve been hooked on this green juice for over a year now,” she said.

Following dietitians’ advice, she drinks wheatgrass first thing in the morning for that immediate energy burst.

 

“The first time I drank it, I was expecting to at least catch a cold but the wheatgrass kept my energy up. I felt it also helped my voice stay in good condition. I like the honey-flavored one, it's not overly sweet. After drinking it, I feel refreshed and energized,” she cooed.

The best way to absorb its nutrients is when it’s taken on an empty stomach because it’s the only food that the colon is digesting at that time. Taking wheatgrass with a meal would interfere in the efficient absorption of its nutrients.

Born and raised in England, this Kitty Girl moved to the Philippines in 2005 after finishing her A-levels in Psychology, Biology and Chemistry. She wanted to know more about her mom’s Filipino heritage.

The close-knit Oxlades

Seven years later, Jocelyn has found her heart and fulfillment in the Philippines. And robust health. 

Active living is the normal life to Dyan Castillejo

Multi-awarded TV sports host Dyan Castillejo is always on the go, this she admitted to 15 mom-bloggers in an open forum on healthy living held over the weekend and arranged by veggiecircle blogger who advocates healthy lifestyle practices.

Accompanied by her 9-year old son Matthew Garcia, Dyan met with the women bloggers with whom she shared tips on how to raise healthy children by feeding them healthy food and drinks and guiding them on active living.

“I didn’t know how to grow up but healthy because my parents reared me into it. My life is super regimented,” she said. Since her teen years, as soon as she woke up, she was always doing something, even when going out on dates.  She recalled that she would meet her then boyfriend (now her husband) while jogging and playing tennis. He lost 25 lbs. in their first three months of dating, Dyan said.

Describing her life as super-regimented, Dyan chafes at the thought of not doing anything because that is wasting time. When she's not covering sporting and adventure events, family bonding - more often, is marked by physical activities with her son and husband. “We bike, we exercise together. We go to church together. We have fun together,” she said.

It isn’t any wonder that her son is also into multiple activities - - football, tennis, student council, church choir. “I love what I’m doing. My mom asks me if I like to do something and if I do, she tells me to go for it,” Matthew piped in.

 Matthew (left) likes football because it's a team sports.
He endorses Whea-gee Chewables which combines the wonders of
wheatgrass and the benefits of colostrum in a chewable tablet form.

To keep up his energy, he takes Whea-gee Chewables which is good for boosting children’s immune system and cleansing their digestive tract.  He has been taking  it for the last four years and hardly gets sick, he confessed.

Active living being high on her agenda, Dyan carries seven bags in her car - - workout bag, liquid bag, for books, for cold and warm food. The liquid bag is for her Easy Pha-max wheatgrass powder drinks which she takes 10 times a day. “It’s the first drink I take upon waking up. When I drink wheatgrass, I know I feel well,” she said. 

Dyan’s parting words for the mom bloggers, “Whatever you grew up with, that becomes the normal thing.  Exposing your kids to the sporting lifestyle nurtures their team spirit and camaraderie.”

  Dyan (standing) is the Brand Ambassador for Easy Pha-max Wheatgrass.

She co-hosts "Sports Unlimited" with Marc Nelson, aired Saturdays on ABS-CBN.

Big summer volume discounts on wheatgrass products

It's summer. You want to earn extra money and conquer the heat at the same time.

If you consume in large quantities health supplements whose basic component is the alkaline-rich wheatgrass, or you know lots of people who buy health products, then here's good summer news for you.

The Bulk Discount Package by Easy Pha-max Philippines for regular wheatgrass buyers took effect last March 1 and it offers specific discounts for minimum purchases starting from P5,000 to P50,000. The discounts are computed from the SRP (suggested retail price).

 

The volume discounts are perfect for customers who buy for family/personal consumption or intend to start a health store business this summer, because in the end they buy at lower prices the Easy Pha-max products known for their premium quality, said company vice president Grace dela Rosa.

The minimum purchase required is P5,000 where the buyer gets a 15 percent discount for products of their choice. 

The markdowns are specific to their corresponding purchase requirements: 20 percent off  - P10,000 to P24,999; 25 percent off  - P25,000 to P49,000; 30 percent off -  P50,000 and above.

Grace clarified that consumers can avail themselves of the Bulk Discount Package only when they buy direct from the Easy Pha-max office or from its accredited distributors called Global Bio-Herbal Entrepreneurs. Consumers can also order online at www.wheatgrasscan.com.

Get more information about the discounts and the products by calling the consumer hotline 890-1111. Those living outside Metro Manila can call toll-free 1-800-10-8901111.

Wheatgrass rocks to this radio DJ

DJ George of pop/R&B station Wave 891(FM) shuns dependence on anything that doesn’t work.  Like medicines, even if prescribed.
  
In June 2011, the 38-year old radio DJ/voice talent/events host thought she was near death when she felt chest pains, couldn’t breathe and belched so bad.
 
Based on lab tests and images from a camera inserted down her throat, she was told she was suffering from gastroesophageal reflux disease (GERD). Her ENT doctor prescribed a medicine which DJ George described as a proton inhibitor. (GERD is a condition in which food or liquid comes up from the stomach into the esophagus and can cause heartburn, nausea, chest pain and other symptoms.)
 

DJ George of WAVE 891 (FM), live on air Mondays to Thursdays 5pm-8pm and Fridays from 5am-8am.

“For three months, I was taking this expensive tablet but I didn’t feel any improvement in my throat,” she recalled.  “My stomach acids may have been addressed, yet I still felt a lump in my throat which was uncomfortable.” She spent those months sleeping in a semi-reclined position to avoid acid backing up into her throat that would cause the swelling. She was disappointed that her medicine didn’t address the problem of swelling. It only addressed the stomach acids by inhibiting their production.

A singer-friend (from an all-girl sing-and-dance group) suffering from hyperacidity told DJ George to try Easy Pha-max wheatgrass whose bus ads DJ George had already noticed before.There are other wheatgrass variants but DJ’s friend swore this particular one “really works.”

A week after drinking wheatgrass, DJ George felt a bit better.  That “something” in her throat, she said, lessened in size and she didn’t feel uncomfortable as much anymore unlike before when she wasn’t taking the natural health supplement.

 

This makes sense to me now. Because wheatgrass is alkaline, it tapers the acid and coats the esophagus down to the stomach with alkaline, thus addressing the lump problem in my throat.  

When I first drank Easy Pha-max wheatgrass (with honey), its smell reminded me of green tea.  I also drink Easy Pha-max wheatgrass pure but because I have a sweet tooth, I frequently drink the honey-flavored one,” she said.
 
DJ George continues to drink wheatgrass, twice daily, upon waking up and before sleeping.  

“Wheatgrass works!” she affirmed. She now sleeps flat on her back.

Take the Grasstig Ka Ba health challenge at Watsons

Malling offers a welcome respite from the heat, job stress, boredom.

When you go to the malls this summer, you can drink wheatgrass juice for its all-round health benefits and get a chance to win cool items from the ongoing Easy Pha-max Wheatgrass Grasstig Ka Ba Challenge.  

To join, just buy any of these Easy Pha-max products at select Watsons branches: 10+1 Value Pack, Wheatgrass Pure 30 sachets in a box, or Wheatgrass Honey 15 sachets in a box. 

 
Then go to the Grasstig Ka Ba Challenge booth and drink within five seconds one glass of Wheatgrass Honey  to win one of these items (you choose): a Certified Grasstig shirt, tumbler or umbrella.

Buying the Wheatgrass 10+1 Value Pack also entitles you to have a free live blood analysis (LBA) where trained nurses extract a tiny drop of blood from your finger tip.

 





On a monitor, you get to watch how your blood moves inside your body. The LBA test helps detect health conditions you may be suffering from. You will also know the level of acidity in your body.

Called  "super food", wheatgrass purifies the blood, flushes out toxins from the body, lowers blood pressure and helps relieve constipation.

Since it started on April 1, the Grasstig Ka Ba Challenge has been held at Watsons outlets in Gateway Mall, V- Mall Greenhills, Market Market, SM Fairview Hypermarket, SM City North Edsa, and SM Mall of Asia. You can catch its final leg on May 7 and 8 at Watsons stores in Festival Mall and SM Megamall.

Easy Pha-max Phils. Inc. is the country's leading distributor of wheatgrass-based health products.

Easy Pha-max opens 1st Lifestyle Center at SM MOA

The first Lifestyle Center of Easy Pha-max Philippines Inc. that gives Filipinos easy access to health resources in a relaxed setting opened at the SM Mall of Asia on January 20.

Easy Pha-max is the Philippines' leading distributor of wheatgrass-based health products.

Mall shoppers looking for other healthy lifestyle options will find them at the Lifestyle Center located on the 2nd level, south wing of SM Mall of Asia in Pasay City.  It is the first of several lifestyle health stores the company and its channel partners will put up across the country this year.

CEO Edward Ling said it is a one-stop shop for the company’s wheatgrass products that include Wheatgrass Pure, Wheatgrass with Honey, Bio Coffee, So Easy Colon Cleanse, Whea-gee (for kids), Bio Soy Milk, Skywheatgrass Plus, Insupro Forte (anti-diabetes), among others. Other products like Wheatgrass ready-to-drink (in can) will retail soon.

 

Incorporated on 28 November 2007, Easy Pha-max is a subsidiary of INS Bioscience which is engaged in the scientific research and development and commercialization of herbal remedies and bioscience products in Malaysia. Easy Pha-max is the only company that uses both the leaves and roots of the wheatgrass to get the maximum amount of proteins, minerals, enzymes and chlorophyll that neutralize toxins and restores alkalinity to the blood.

As such, the Lifestyle Center will give mall shoppers access, on any day, to antioxidant dietary supplements, health information and diagnostic screenings.

Mall shoppers can have their health check-ups from experienced nurses and dietitians using modern diagnostic tools like the Live Blood Analysis and Inner Body Scan which provide information on the body’s health condition.

The LBA identifies traces of cholesterol, uric acid and damaged cells in the blood. The Inner Body Scan on the other hand, shows the metabolic age and condition of the body. Exclusive Easy Pha-max merchandise like the “I Love Grass” shirts, umbrellas and other accessories are also being sold at the center.

The center is operated by artist Charles de Nava who runs Rotech Arts & Frames which provide contemporary artwork services in selected malls in Luzon. De Nava is one of the company's more than 500 accredited distributors. He operates 22 kiosks and carts scattered nationwide.

Ling said the Lifestyle Center aims to help Filipinos understand holistic wellness.

Edward Ling, Easy Pha-max Phils. CEO

 "Since day one of our operations four years ago, we’ve been in the business of motivating Filipinos towards leading healthy lifestyles. The Lifestyle Center is a wonderful opportunity for us to make healthcare more accessible. We are identifying locations in Metro Manila and in key cities in the country where we can achieve our company vision of transforming lives and communities by restoring people’s health,” he explained.

Ling clarified the Lifestyle Center will not replace clinics and hospitals. The company only wants to empower consumers to adopt healthy lifestyles by giving them access to the latest health information and products.

Easy Pha-max has tapped admired celebrities to endorse its wheatgrass products like ABS-CBN sportscaster/athlete Dyan Castillejo and actress/aerobic exercise instructor Jackie Lou Blanco. Their infomercials are showing on Cable TV in 14 cities across the country. In Metro Manila, the infomercial is screened daily on SkyCable 11 and Destiny Cable 3, 10pm – 12 midnight.  For more information about Easy Pha-max, visit www.wheatgrasscan.com.